We know retail media technology: the Criteo, CitrusAd and Topsort platforms, and the systems we build ourselves. We run campaign operations, supply teams and technology, and AI agents take on the work that repeats.
Six situations that come up most often in conversations. With what we do about each.
Setup, creative fixes and invoice corrections take up most of the week, and each new campaign is as much work as the last.
We take over campaign operations and AdOps as an external team, against an agreed response time.
A campaign manager or an AdOps specialist means months of recruitment and six more of onboarding.
We extend the team with specialists, permanently or for the length of a peak. We also train the people who stay.
Availability is confirmed by phone, the rate card lives in several versions, and the same screen gets promised to two brands.
We provide an inventory catalogue with availability, pricing and booking. One place for sales, operations and the client.
The proposal is a deck, the contract travels by email, settlement is done by hand. In a dispute there is nothing to point to.
We run the proposal, the contract with an electronic signature, the payment and the settlement as one auditable sequence.
Assets miss the specification, and a round of fixes moves delivery by two days.
We build templates per format and per network, with agents producing the variants. A full set of assets is ready in a day.
On a transaction worth a few thousand, outreach, proposal and servicing consume the entire margin.
We combine a self-service portal with agents for outreach and content. That is how Reklama za Rogiem works.
Rarely do all of them occur at once. Each can be resolved separately.
Eight areas, each available on its own.
We run the retailer's campaigns from order to settlement, alongside inventory sales.
Managed serviceWe place specialists into the team: campaign managers, AdOps, data, e-commerce.
Monthly rate / FTEWe build our own platform for selling and running inventory. We also know the ad platforms networks run on: Criteo, CitrusAd, Topsort.
Platform for selling and running ad inventory
Implementation + licenceWe build the systems an inventory sales team works in: pipeline, proposals, contracts, client history. That is how the CRM for Reklama za Rogiem came about.
Implementation + upkeepWe put the retailer's first-party data in order for advertising use: audience segments, location potential, inventory pricing.
Project + upkeepScreens in stores and around them: inventory catalogue, availability and pricing. The potential map shows which businesses sit around a location and which trades to match to it.
Project + upkeepCreative for in-store screens: templates by the advertiser's trade, variants per format and per network, produced by agents.
Implementation + upkeepTraining, the Retail Media Summit, reports and benchmarks on Retailmedia.pl.
Training / sponsorshipA retailer's network runs hundreds of campaigns a month. Agents take on the work that repeats; people stay where the conversation with the brand happens.
We put AI agents where the work repeats, and leave people where the conversation with the brand happens.
Campaign setup, targeting, bids and pacing, with optimisation while the campaign runs.
Availability, packaging and demand-led pricing — within the floors the network sets.
Reporting, attribution and alerts, instead of a deck rebuilt from scratch after every campaign.
Creative across formats and specifications, versioned and checked before it runs.
Briefs, RFPs and media plans assembled from live availability, rate card and packages.
A conversational front door for the advertiser: bids, campaign status, billing and troubleshooting.
Four systems designed, built and put into production. In each one agents took on part of the work that would otherwise have needed a larger team.
A channel where a local business buys the screen down its own street. It did not exist in this network before. We built the dedicated CRM the sales team works in.
Agents added catchment prospecting and the production of ad content on top of it.
A map of advertising potential around the screens. For a given radius it shows the businesses nearby, footfall, available screens and the trades recommended for that location.
An AI assistant surfaces the locations with the highest potential. A salesperson gets a ready list instead of manual research.
An ad builder for in-store screens. Templates chosen for the local business's trade: bakery, hairdresser, physiotherapy, nursery. Then five steps: copy and CTA, logo and images, preview on screen, publish.
Coupled with the potential map: a salesperson picks the area and adds a finished visual to the proposal in the same pass. Businesses with no design assets of their own can buy advertising.
A trade publication covering retail media in Poland: news, analysis, case studies and technology reviews. We publish it ourselves.
Agents handle research, drafts and the publishing schedule, and they do it around the clock. The editorial side picks topics and verifies the content. The same agents run on demand for clients: market analysis, location mapping, competitive monitoring.
74 terms: commerce media, fundamentals, formats, commercial models, measurement and operations. Open, and quotable.
Open the glossaryWith scope: what has to work, who runs it and which step comes first.
