We are a technology partner of Criteo, CitrusAd and Topsort. We take over campaign operations and AdOps as an external team, or extend the retailer's own team with specialists. AI agents absorb the work that repeats: campaign setup, reporting and creative variants.
These three situations come up most often in conversations.
The network has bought the technology and opened the inventory, but has no team to carry campaigns from order to settlement.
We take over campaign operations and AdOps in full, as an external team.
The competence is there, the people are not. Recruiting a campaign manager or an AdOps specialist takes months, and campaigns cannot wait.
We extend the team with retail media specialists — permanently or for the length of a project.
Campaign setup, creative versioning and reporting consume the time of people who should be looking after advertisers.
We deploy agents that take over setup, reporting and creative preparation.
Rarely do all three occur at once. Each can be resolved separately.
Four areas, each available on its own.
Campaign operations, AdOps and sales operations on the retailer's side.
Managed serviceWe build retail media teams and place experts: campaign managers, AdOps, data, e-commerce.
Monthly rate / FTEImplementations of our partner platforms — Criteo, CitrusAd, Topsort — and platforms built for a specific challenge, like those in our work. Plus AI agents across campaign delivery, pricing and reporting.
Implementation + licenceTraining, the Retail Media Summit, reports and benchmarks on Retailmedia.pl.
Training / sponsorshipWe designed, built and put every system below into production. All of them are running.
These are delivered projects, not items on the offer. In each one agents took on part of the work that would otherwise have needed a larger team.
A channel where a local business buys the screen down its own street. It did not exist in this network before. We built the dedicated CRM the sales team works in.
Agents added catchment prospecting and the production of ad content on top of it.
A map of advertising potential around the screens. For a given radius it shows the businesses nearby, footfall and available screens, and breaks the surroundings down by industry with the ones recommended for that location.
An AI assistant surfaces the locations with the highest potential and turns them into proposal recommendations. A salesperson gets a prioritised list instead of manual research, which cuts the path from lead to proposal from days to hours.
An ad builder for in-store screens. Templates chosen for the local business's trade — bakery, hairdresser, physiotherapy, nursery — then five steps: copy and CTA, logo and images, preview on screen, publish.
Coupled with the potential map: a salesperson picks the area and adds a finished visual to the proposal in the same pass. It removes the entry barrier for businesses with no design assets of their own, and the low cost of creative makes small bookings worth serving.
A trade publication covering retail media in Poland: news, analysis, case studies and technology reviews. Readers have AI agents on hand for market analysis, location mapping and competitive monitoring.
Agents handle research, drafts and the publishing schedule. A named editor is accountable for what goes out.
A retailer's network runs hundreds of campaigns a month. Done by hand that means a bottleneck in AdOps and a team that isn't selling.
We put AI agents where the work repeats, and leave people where the conversation with the brand happens.
Campaign setup, targeting, bids and pacing, with optimisation while the campaign runs.
Availability, packaging and demand-led pricing — within the floors the network sets.
Reporting, attribution and alerts, instead of a deck rebuilt from scratch after every campaign.
Creative across formats and specifications, versioned and checked before it runs.
Briefs, RFPs and media plans assembled from live availability, rate card and packages.
A conversational front door for the advertiser: bids, campaign status, billing and troubleshooting.
We maintain an open retail media glossary — 66 terms across fundamentals, formats, commercial models, measurement and operations. It exists because in retail media conversations the same concepts are often understood differently.
Open the glossaryWhether the network is being built from scratch or scaling what already works, the starting point is the economics: inventory, operating model, sales and measurable revenue.
