Building and running a retail media network
From the revenue model and advertising proposition through to operations, inventory sales and measurement.
Years in campaign operations, AdOps and inventory sales — on the retailer side, the brand side and the agency side. We come in where a team is short of people or short of a skill. Agents take on the work that repeats; people stay with the decisions.
From the revenue model and advertising proposition through to operations, inventory sales and measurement.
Buying inventory at networks, running the campaigns and reporting on them.
Inventory, experts added to the team and training — including where selling happens on a network's behalf.
With scope: what has to work, who runs it and which step comes first.
Talk Retail Media