Building and running a retail media network
From the revenue model and advertising proposition through to operations, inventory sales and measurement.
Years in campaign operations, AdOps and inventory sales — on the retailer side, the brand side and the agency side. We come in where a team is short of hands or short of a skill, and we add a technology layer: agents that absorb the repetitive work. Technology is an addition to the team here, not the other way round — which is why we know what can be automated and what has to stay with a person.
From the revenue model and advertising proposition through to operations, inventory sales and measurement.
Buying inventory at networks, running the campaigns, and attribution to incremental sales and ROAS.
Inventory, experts embedded in your team and the Academy — including when you sell on a network's behalf.
Inventory, operating model, sales and measurable revenue — in that order.
Talk Retail Media